repositioning

柯林斯词典

1. V-T To reposition an object means to move it to another place or to change its position. 重新放置; 调换位置
It is not possible to reposition the rug without damaging it. 想要挪动地毯又不损坏它是不可能的。
2. V-T To reposition something such as a product or service means to try to interest more or different people in it, for example by changing certain things about it or the way it is marketed. 重新定位(如产品或服务)
The sell-off is aimed at repositioning the company as a publisher of business information. 出售公司部分业务旨在将公司重新定位为主要出版商业信息的出版商。
Mazda needs to reposition itself to boost its sales and reputation. 要想提升销量和名声，马自达公司需要对自己重新定位。