rational appeal

常见例句

雙語例句

• The"hard sell"(rational appeal)and the"soft sell"(emotional appeal)are two basic representational means in the advertising discourse.
  “硬賣”（理性訴求）與“軟賣”（情感訴求）是廣告語篇的兩種基本表現手段。
• Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal.
  訊息訴求對廣告態度有顯著影響，以理性訴求較佳。
  http://www.lawyee.net
• The harmonious rural culture is the rational appeal of contemporary rural multicultural choices.
  ＂和諧＂是儅代辳村多元文化選擇的理性訴求。

權威例句

• And that will only serve to bolster its rational appeal, without detracting from its considerable emotional allure.
  FORBES: Test Drive: 2013 Mercedes-Benz C300 4Matic Has Seductive Power
• However, to come full circle, the industry creates and markets products designed to appeal to investor desires, rational and irrational.
  FORBES: Everyone Wants Kool Aid: Pruning the Money Management Tree (October 29, 2008)
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