loss leader

柯林斯词典

1. N-COUNT A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other products at the same shop. (为吸引顾客而) 亏本出售的商品[商业]
Hoskins does not expect a huge profit from the cookies, viewing them more as a loss leader. 霍斯金斯没有指望从曲奇饼上赚大钱，更多的是将其作为吸引顾客而亏本出售的商品。