loss leader

柯林斯词典

1. N-COUNT A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other products at the same shop. (爲吸引顧客而) 虧本出售的商品[商業]
Hoskins does not expect a huge profit from the cookies, viewing them more as a loss leader. 霍斯金斯沒有指望從曲奇餅上賺大錢，更多的是將其作爲吸引顧客而虧本出售的商品。